Pink Ribbon Overload: Marketing Ploy? What Makes You Say That?

IMG_0194Have you ever noticed that most pink ribbon products are geared toward women? Okay, our last entry was an obvious exception. But really, have you ever seen manly pink ribbon products? Maybe it’s just that the whole pepto pink thing doesn’t really convey the manliness that, say Craftsman is looking for in its marketing. About the closest thing I’ve seen to a pink ribbon man product are the NFL’s breast cancer awareness games this month, where we get to see big, burly football men wearing pink football accessories.  Which is kinda cool.IMG_0195

But back to the lack of pink ribbon man products.  Their conspicuous absence is probably why I have a hard time believing that most pink ribbon products are anything more than marketing. It wouldn’t really be worth it to Valvoline to go to the trouble of having pink boxes made, because the fact of the matter is, men don’t give a fat crap about breast cancer. No, really. Unless they have a loved one who’s been affected by it, or in the rare case that they have it themselves, they really don’t care.  And since some guys are just insecure enough to actually feel threatened by a pink ribbon on their razor blade package, it might cause the company to actually lose sales.  Hence why you don’t see pink ribbons plastered all over boxes of shotgun shells and cans of Skoal.  (Okay, yes, some women do use motor oil, shotgun shells, and Skoal, especially in Kentucky.  However, I doubt those are the kind of women who are going to base their buying decisions on a cutesy pink package anyway.  Just sayin’.)photo

DSC03656On the other hand, there is just a ridiculous amount of pink ribbon stuff that falls into categories that women traditionally buy, such as the pink ribbon Huggies and dishwasher soap submitted by our friend Ashlee.

Taste buds dead from chemo?  Then you’ll love the pink ribbon Hamburger Helper I found at Kmart.  And isn’t it great how it’s got that little hand mascot to remind us to do our monthly exams? 

Or if you’re a foodie like me, perhaps you’d enjoy cooking a meal from scratch using this bunch of breast cancer fungi. Our friend Tanya writes, “What’s for dinner, you ask? Why apricot chicken with mushroom cancer, um, I mean cream sauce.” 

Mmmmm!

 

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