Today is October 1—the official start of Breast Cancer Awareness Month. You know, there are just so many folks out there who aren’t aware of breast cancer. Like newborn babies, and aliens, and goats, and…well, that’s about it. Because there is no escape. None. As we demonstrated with last year’s parade of Pink Ribbon products, virtually no retail segment was immune to the pinkness of October. Cat litter? Check. Hair dryer? Check. Pita chips? Check. Cement mixer? Check.
See? So unless you’ve spent the last 25 years or so frozen in carbonite like Han Solo, you’re probably very much aware of breast cancer. Yet the pinkness keeps coming.
Recently the executive editor of a local magazine, Terre Haute Living, approached me about doing some freelance work. I decided to do it, and submitted a piece to be published in the upcoming November/December issue. This is very cool, but you’re probably wondering why my pink ribbon train has derailed. It hasn’t—hang with me. When I went to actually meet Terre Haute Living’s Shaun Hussey in person, he made reference to the cover of the September/October issue, and how he’d gotten some criticism for the cover design. Unlike most issues, this one had no words, except for the title, and apparently some folks weren’t down with that.
I said I hadn’t seen it, and he reached over and grabbed a copy to show me. It was emblazoned, simply, with a ginormous pink ribbon. Perfect. And this is the publication from which I’ll be getting my first print publishing credits.
Too bad I didn’t get this gig a month earlier. Now that would have been some funny stuff.