Pink Ribbon Overload: Marketing Ploy? What Makes You Say That?

IMG_0194Have you ever noticed that most pink ribbon products are geared toward women? Okay, our last entry was an obvious exception. But really, have you ever seen manly pink ribbon products? Maybe it’s just that the whole pepto pink thing doesn’t really convey the manliness that, say Craftsman is looking for in its marketing. About the closest thing I’ve seen to a pink ribbon man product are the NFL’s breast cancer awareness games this month, where we get to see big, burly football men wearing pink football accessories.  Which is kinda cool.IMG_0195

But back to the lack of pink ribbon man products.  Their conspicuous absence is probably why I have a hard time believing that most pink ribbon products are anything more than marketing. It wouldn’t really be worth it to Valvoline to go to the trouble of having pink boxes made, because the fact of the matter is, men don’t give a fat crap about breast cancer. No, really. Unless they have a loved one who’s been affected by it, or in the rare case that they have it themselves, they really don’t care.  And since some guys are just insecure enough to actually feel threatened by a pink ribbon on their razor blade package, it might cause the company to actually lose sales.  Hence why you don’t see pink ribbons plastered all over boxes of shotgun shells and cans of Skoal.  (Okay, yes, some women do use motor oil, shotgun shells, and Skoal, especially in Kentucky.  However, I doubt those are the kind of women who are going to base their buying decisions on a cutesy pink package anyway.  Just sayin’.)photo

DSC03656On the other hand, there is just a ridiculous amount of pink ribbon stuff that falls into categories that women traditionally buy, such as the pink ribbon Huggies and dishwasher soap submitted by our friend Ashlee.

Taste buds dead from chemo?  Then you’ll love the pink ribbon Hamburger Helper I found at Kmart.  And isn’t it great how it’s got that little hand mascot to remind us to do our monthly exams? 

Or if you’re a foodie like me, perhaps you’d enjoy cooking a meal from scratch using this bunch of breast cancer fungi. Our friend Tanya writes, “What’s for dinner, you ask? Why apricot chicken with mushroom cancer, um, I mean cream sauce.” 

Mmmmm!

 

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Pink Ribbon Overload: All That’s Missing is a Pink Pole

(Sorry folks, the image that accompanied this post has been removed at the request of its creator, who is apparently quite sensitive about his boob fairies.)

Today’s submission comes from Ryan, who commented, “OK, this kills me. First off, is there a demand for fairy art? Secondly, is there a bigger demand for stripper-esque sexy fairies?  This is just sad and funny…” 

Well, duh, Ryan.  Didn’t you know that stripper fairy art is the new Monet?  Besides, this is way better than a painting, because you can order this in a 52″ x 52″ poster— for only $155.95.  But wait, there’s more.  Not only can you get the poster-as-big-as-your-car-hood, you can also get this design on your mouse pad, can koozie, or skateboard.  I don’t know how many times I’ve thought, “Dang!  If only I had a breast-cancer-awareness-stripper fairy skateboard!”

And you know, it says right there on the listing that “Proceeds from the sale of all “Fairies for a Cure” line go to benefit Breast Cancer Research.”  Proceeds, huh?  Okay, assuming that you do manage to sell one of these, what exactly do you mean by proceeds?  That’s pretty vague.  All the proceeds? Ten cents?  And, I see that you’ve capitalized Breast Cancer Research in an effort to add an air of legitimacy to your statement.  Nice touch.  Would you like that $156 in ones for greater tuckability?

Pink Ribbon Overload: Permanent Reminders

My friend Jody sent in these two entries, with the following comment:  “I think you should get a pink ribbon tat & navel ring to celebrate Breast Cancer Awareness month!  Here are a few for you to check out!  If you don’t like these, don’t worry…they come in many different styles!”

JJF-00646_thumb You know, Jody, I was just thinking to myself the other day, “Why Self, can you believe you haven’t had a surgery, or any other sort of invasive cancer-related thing for nearly a year?  I mean, gee Self, pretty soon you might just forget you ever had The Cancer and go back to a normal life.  You know, aside from the implant, and the 10-inch long scar, and the newpple that’s made from a piece of your groin, there’s really nothing to remind you of the year you spent your summer vacation being bald and having no eyebrows.  You know, Self, your memory is pretty bad, thanks to the Tamoxifen you take every night.  How will you ever remember the summer after chemo when you only had one boob, and had to find a Foob compatible bathing suit to wear to the water park?”

 I was really worried.  I mean, gee, if there’s one thing I never want to forget, it’s the ridiculous constipation that chemo causes.  So, Jody, I was SO glad when you emailed me the pink ribbon tattoo.  Of course!  Here I was planning to get my newpple tattooed to look more natural, and all along I was missing a grand opportunity!  Why, with a pink ribbon tattoo on the noob, I’ll never forget about The Cancer.  But gee, I just don’t know.  It seems like such a waste to put all the awareness someplace where only I can enjoy it.  So, I’m thinking perhaps I’ll go for the always classy neck tattoo. 

 pink ribbon navel ringJody also suggested the navel ring.  There again, who’s gonna see it?  Hubster?  Oh Honey, trust me, he’s already aware of The Cancer.  Of course, given my penchant for the gaudy, there’s a good chance that gravity would have the Flava Flav sized ornament I’d pick stretching out my belly button, and swinging between my knees like a Focault pendulum. Still, just to be on the safe side, I think I should probably get a pink ribbon belly shirt to go along with it.   Unfortunately, I haven’t been able to find one of those online though.  A tube top might work, too, but I haven’t seen one of those either.  Dang it.  Maybe the belly button ring isn’t such a good awareness tool, after all.

Pink Ribbon Overload: Roxanne, You Don’t Have to Put on the Pink Light

bulbI’ve got an idea!  See?

 Heh heh.  Really though, this is just odd. 

 “Now with the flip of a switch, you can turn on a pink light to honor someone you know who has breast cancer, is a survivor, or lost the fight.” (Or perhaps just lost their light)

 Like an eternal flame, I suppose.  At least until the bulb burns out.  But as a survivor, I have to say that with the flip of a switch, you could also be turning on your coffee maker.  I’d much rather be honored with a cup of coffee than a pink light bulb.  And considering that each bulb costs $5, you could actually spring for Starbucks.  Just a thought. 

bc bulb This product is made by a company called Mood-factory, and the bulb itself is known as a Mood-lite.  Too bad it’s not Moody-lite, eh?  Adding to the weirdness is that the different colored bulbs are “created to elicit feelings of <insert mood here>”.  In this case, the mood is “sassy” and in fact, that’s what they call the bulb itself.  A sassy.

 The website goes on to say:

 “Brighten Our World Pink is an exciting new way to raise money for Breast Cancer Awareness. Putting a pink Sassy in a porch light or window on October 12th reminds people…blah blah blah” 

I don’t know about you, but I think it’d be much more “exciting” to put a pink sissy on my porch.  Kind of like a Salvation Army bell ringer, except collecting money for breast cancer research.  One that would pinch you, or at least give you a good old fashioned feather boa roundhouse if you didn’t donate to Komen.  “Oh no you dinn’t just walk by here and not put some change in my pink sassy sissy receptacle!”

(Props to Faye for enlightening us with this one.)

It’s October 1st. Let the Pinkness Begin.

Today is October 1—the official start of Breast Cancer Awareness Month.  You know, there are just so many folks out there who aren’t aware of breast cancer.  Like newborn babies, and aliens, and goats, and…well, that’s about it.  Because there is no escape.  None.  As we demonstrated with last year’s parade of Pink Ribbon products, virtually no retail segment was immune to the pinkness of October.  Cat litter?  Check.  Hair dryer? Check.  Pita chips?  Check.  Cement mixer?  Check. 

 See?  So unless you’ve spent the last 25 years or so frozen in carbonite like Han Solo, you’re probably very much aware of breast cancer.  Yet the pinkness keeps coming. 

 Recently the executive editor of a local magazine, Terre Haute Living, approached me about doing some freelance work.  I decided to do it, and submitted a piece to be published in the upcoming November/December issue.  This is very cool, but you’re probably wondering why my pink ribbon train has derailed.  It hasn’t—hang with me.  When I went to actually meet Terre Haute Living’s Shaun Hussey in person, he made reference to the cover of the September/October issue, and how he’d gotten some criticism for the cover design.  Unlike most issues, this one had no words, except for the title, and apparently some folks weren’t down with that.

DSC03637 I said I hadn’t seen it, and he reached over and grabbed a copy to show me.   It was emblazoned, simply, with a ginormous pink ribbon.  Perfect.  And this is the publication from which I’ll be getting my first print publishing credits. 

 Too bad I didn’t get this gig a month earlier.  Now that would have been some funny stuff.